Let’s talk Instagram for business, why you should be on it and some top tips & tricks for succeeding. It’s such a great platform and even if you don’t think your business is *right* for Instagram there are still some phenomenal benefits to be had.
- Build awareness – eye pleasing visuals grab the attention of people endlessly scrolling. Research has shown that on average people spend 53 minutes a day on Instagram, second only to Facebook at 58 minutes per day. Have you read my post about the value of being insta-worthy? We talk about how leveraging this quality can boost awareness & engagement. If you aren’t active then you’re missing out on connecting with your audience, which brings me nicely onto my next point…
- Build a real connection with your audience & customers – a few years back I wrote a piece on the importance of remembering that everyone is marketing to a human being. Instagram is the platform to build that connection at a human level. With a more real-time feel than other platforms, the ability to add snippets of content in stories and bring your company to life it can help breakdown some of the walls between customer & brand. Especially in the B2B world.
So, how do you master it? I’m glad you asked!
Here are my top 10 tips for mastering Instagram:
- Set the right expectations for yourself: take the time to assess whether Instagram is going to be a predominantly awareness/community building or sales based platform for you.
- Make sure it’s on brand: if possible ensure your handle matches your company name and that the colours, image style, tone of voice all match your brand
- Make the most out of your bio: include descriptive copy with a call-to-action. Don’t forget that you’re allowed one URL so make sure it’s a good one – I like to either link to my blog posts or a current offer
- Have specific content pillars: stay structured and consistent with your content by developing themes that align to your brand & goals. I recommend 3-6 content pillars depending on your type of business
- Plan ahead of time: there is nothing more stressful than getting to the day you need to post and not having a clue what to do. Preparation is absolutely key and can help you stay aligned to your brand
- Ensure you have a # strategy: hashtags are a great way to reach new followers and tap into existing conversations. Make sure you have a mix of broad and narrow reach hashtags. Do some research and see what ones your target audience and competitors are using
- Use location: by using location tags you can increase your reach as people search posts tagged in locations. If you tag a location in your story you could even be included in that location’s story… more exposure!
- Make the most of your stories: IG stories are a great way to provide more insights to your audience on you, your employees, the day to day of your business and help people feel connected to your business/brand
- Engage meaningfully with your audience: if you’re going to grow your following & engagement on Instagram then you need to engage too! Make sure you’re replying to comments in a meaningful way and make sure you are engaging with others’ posts too. Stay authentic in your engagements but make sure you set some time aside each day to do this
- Use analytics: Instagram offers free insights into your content, audience and activity. Use these insights to better serve your customers content that will resonate with them and that will aid your growth.
If you want some help in setting up or improving your Instagram strategy drop us an email at firstname.lastname@example.org – we offer both one off workshops and monthly support packages.