It’s 10 days until Christmas Day (or maybe it’s even closer by the time you’ve stumbled across this blog) – I know that I’m not the only one to be shocked at where this year has gone. One thing that I was super curious about (and still am) is how the advertising industry would respond to the year that no one could have anticipated.
Budget shifts, unknown restrictions, absent loved ones. How do the biggest companies react and produce adverts that we can love in the current climate?
We’ve rounded up our favourite five… so in no particular order, because frankly it was too hard to rank them, we have: Co-op, DFS, Aldi, McDonalds and Sainsbury’s.