It’s 10 days until Christmas Day (or maybe it’s even closer by the time you’ve stumbled across this blog) – I know that I’m not the only one to be shocked at where this year has gone. One thing that I was super curious about (and still am) is how the advertising industry would respond to the year that no one could have anticipated.

Budget shifts, unknown restrictions, absent loved ones. How do the biggest companies react and produce adverts that we can love in the current climate?

We’ve rounded up our favourite fiveā€¦ so in no particular order, because frankly it was too hard to rank them, we have: Co-op, DFS, Aldi, McDonalds and Sainsbury’s.

Co-Op: it gives you that happy glow inside. It’s summarised the community spirit that a lot of us would have felt during the 2020 pandemic. It’s a yes from us.
DFS: leaning into pure British nostalgia via Wallace & Gromit. I can’t be the only one that feels this duo epitomises Christmas. The warmth this brings me.
Aldi: never, ever thought I’d see the day when Aldi’s ad team had me putting them in my top 5. Thank you for comedic relief after a very difficult year.
McDonalds: this is a tear-jerker. I think we can all relate to this. The perfect reminder to let your inner child out, especially during the holiday season.
Sainsbury’s: Relatable. Familiar. Hopeful.

What have been your favourites?