Personas are NOT a single demographic. That is all.
Sometimes I feel like a fraud because although I am a woman in a technology company, I’m not in a technical role. But actually, it’s equally important to find representation in these roles too.
I’ve decided to write something about how we can all choose to challenge gender bias, stereotypes and inequity. Now is the (overdue) time to let the frustration fuel the action. Changing a culture doesn’t happen overnight – we know this. It doesn’t come from statements from huge corporations once a year, it comes from everyone choosing to play their part every single day.
I quit tabloid media a year ago and it was one of the best decisions I made – personally & professionally.
Luxury fashion brands have a history of partnering with some unlikely contenders.
Find out how Sam went from primary school teacher to working for himself full time – with very little budget for marketing.
There are only two things you need to do in 2021 to ensure success.
A little update on where we are focusing for 2021
It’s 10 days until Christmas Day (or maybe it’s even closer by the time you’ve stumbled across this blog) – I know that I’m not the only one to be shocked at where this year has gone. One thing that I was super curious about (and still am) is how the advertising industry would respond to the year that no one could have anticipated.
Budget shifts, unknown restrictions, absent loved ones. How do the biggest companies react and produce adverts that we can love in the current climate?
We’ve rounded up our favourite five… so in no particular order, because frankly it was too hard to rank them, we have: Co-op, DFS, Aldi, McDonalds and Sainsbury’s.
What have been your favourites?
Now is the time for businesses to put their money where their mouths are and stand up to the racism. Don’t be influenced by threats of boycotts and do what is right.