Brands have a responsibility to come together and do the right thing

Brands: don’t give into racism.

Now is the time for businesses to put their money where their mouths are and stand up to the racism. Don’t be influenced by threats of boycotts and do what is right.

I have a business, now what?

So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!

Sunset over sea

Seasonality & strategy

As the weather (hopefully) starts to warm up and we find ourselves wanting to spend more time outside in the sunshine it’s worth thinking about how the seasons impact your business and subsequently should be impacting your marketing strategy.

The value of being Insta-worthy

If your business involves a restaurant/bar/pub/shop or any in-person events then one thing you should think about is whether or not you are insta-worthy.

How Pancake Day stacked up on social

Pancake Day crepe-s up on us every year and then bang, brand are tossing out pancake-related content left, right and centre. We’ve stacked up our favourites for you to see who really has the batter social content creator in their frying pan.

Connect; to humans.

Regardless of whether your company is B2B or B2C, you still need to connect at a human level,

“It’s funny how on MSN we used to say BRB, we don’t say that any more. Now, we live here”

For those of us old enough to remember, there was a time when speaking to friends happened on the phone during off-peak hours only to ensure minimal bills, sending postcards from holidays and then, later on, praying for your dial-up connection to be available to obsess over MSN. Now we are always connected. What was once a pretty empty space is now crowded with people and businesses. So what does this mean for a marketing strategy?