What is a persona?
Personas are NOT a single demographic. That is all.
Why have women in marketing?
Sometimes I feel like a fraud because although I am a woman in a technology company, I’m not in a technical role. But actually, it’s equally important to find representation in these roles too.
One year Tabloid-Media Free
I quit tabloid media a year ago and it was one of the best decisions I made – personally & professionally.
Brand Collaborations – unlikely but genius partnerships
Luxury fashion brands have a history of partnering with some unlikely contenders.
Two things to ensure success in 2021
There are only two things you need to do in 2021 to ensure success.
2020, the Christmas Ad edition
It’s 10 days until Christmas Day (or maybe it’s even closer by the time you’ve stumbled across this blog) – I know that I’m not the only one to be shocked at where this year has gone. One thing that I was super curious about (and still am) is how the advertising industry would respond […]
Brands: don’t give into racism.
Now is the time for businesses to put their money where their mouths are and stand up to the racism. Don’t be influenced by threats of boycotts and do what is right.
How marketers can play their part to create a more equal world
Marketers are at the forefront of any business which means they’re in a unique position to help drive change and reduce systemic racism.
Content marketing isn’t a thing
Content is the essential piece of your marketing strategy – it is not optional.
SEO vs SEM: the difference
Understand the difference between SEO & SEM, and how they can work together.
Read this if you’re in B2B marketing
Why you need to stop thinking B2B marketers need to have some fun with their marketing
Instagram for business
Instagram can be a valuable platform for any business – find out why and how to master it with our top ten tips.
Email marketing – newsletters
Our top five tips for integrating newsletters as part of your marketing strategy.
How to adapt your marketing strategy in times of uncertainty
Three questions to ask yourself when adapting your marketing strategy during periods of uncertainty.
I have a business, now what?
So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!
Seasonality & strategy
As the weather (hopefully) starts to warm up and we find ourselves wanting to spend more time outside in the sunshine it’s worth thinking about how the seasons impact your business and subsequently should be impacting your marketing strategy.
The value of being Insta-worthy
If your business involves a restaurant/bar/pub/shop or any in-person events then one thing you should think about is whether or not you are insta-worthy.
How Pancake Day stacked up on social
Pancake Day crepe-s up on us every year and then bang, brand are tossing out pancake-related content left, right and centre. We’ve stacked up our favourites for you to see who really has the batter social content creator in their frying pan.
Social Media content types for your company
4 types of content that should be included in your social media strategy.
Workforce diversification – a marketer’s perspective
Has the focus on diversifying our workforce been considered in how marketers should be looking at their strategy?
Connect; to humans.
Regardless of whether your company is B2B or B2C, you still need to connect at a human level,
Brands vs. People – who’s at fault for marketing campaigns gone wrong?
Are we as humans programmed to show a bias toward negative connotation or do advertisers really get it this wrong sometimes?
“It’s funny how on MSN we used to say BRB, we don’t say that any more. Now, we live here”
For those of us old enough to remember, there was a time when speaking to friends happened on the phone during off-peak hours only to ensure minimal bills, sending postcards from holidays and then, later on, praying for your dial-up connection to be available to obsess over MSN. Now we are always connected. What was once a pretty empty space is now crowded with people and businesses. So what does this mean for a marketing strategy?