I have a business, now what?

So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!

“It’s funny how on MSN we used to say BRB, we don’t say that any more. Now, we live here”

For those of us old enough to remember, there was a time when speaking to friends happened on the phone during off-peak hours only to ensure minimal bills, sending postcards from holidays and then, later on, praying for your dial-up connection to be available to obsess over MSN. Now we are always connected. What was once a pretty empty space is now crowded with people and businesses. So what does this mean for a marketing strategy?