Two things to ensure success in 2021
There are only two things you need to do in 2021 to ensure success.
2021. Business update.
A little update on where we are focusing for 2021
How marketers can play their part to create a more equal world
Marketers are at the forefront of any business which means they’re in a unique position to help drive change and reduce systemic racism.
Content marketing isn’t a thing
Content is the essential piece of your marketing strategy – it is not optional.
SEO vs SEM: the difference
Understand the difference between SEO & SEM, and how they can work together.
Read this if you’re in B2B marketing
Why you need to stop thinking B2B marketers need to have some fun with their marketing
How to adapt your marketing strategy in times of uncertainty
Three questions to ask yourself when adapting your marketing strategy during periods of uncertainty.
I have a business, now what?
So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!
Seasonality & strategy
As the weather (hopefully) starts to warm up and we find ourselves wanting to spend more time outside in the sunshine it’s worth thinking about how the seasons impact your business and subsequently should be impacting your marketing strategy.