What is a persona?
Personas are NOT a single demographic. That is all.
NOLO: Durham Drums
Find out how Sam went from primary school teacher to working for himself full time – with very little budget for marketing.
Two things to ensure success in 2021
There are only two things you need to do in 2021 to ensure success.
2021. Business update.
A little update on where we are focusing for 2021
How marketers can play their part to create a more equal world
Marketers are at the forefront of any business which means they’re in a unique position to help drive change and reduce systemic racism.
Content marketing isn’t a thing
Content is the essential piece of your marketing strategy – it is not optional.
SEO vs SEM: the difference
Understand the difference between SEO & SEM, and how they can work together.
Read this if you’re in B2B marketing
Why you need to stop thinking B2B marketers need to have some fun with their marketing
How to adapt your marketing strategy in times of uncertainty
Three questions to ask yourself when adapting your marketing strategy during periods of uncertainty.
I have a business, now what?
So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!