Personas are NOT a single demographic. That is all.
There are only two things you need to do in 2021 to ensure success.
Now is the time for businesses to put their money where their mouths are and stand up to the racism. Don’t be influenced by threats of boycotts and do what is right.
Marketers are at the forefront of any business which means they’re in a unique position to help drive change and reduce systemic racism.
Understand the difference between SEO & SEM, and how they can work together.
Why you need to stop thinking B2B marketers need to have some fun with their marketing
Our top five tips for integrating newsletters as part of your marketing strategy.
Three questions to ask yourself when adapting your marketing strategy during periods of uncertainty.
So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!
As the weather (hopefully) starts to warm up and we find ourselves wanting to spend more time outside in the sunshine it’s worth thinking about how the seasons impact your business and subsequently should be impacting your marketing strategy.