What is a persona?
Personas are NOT a single demographic. That is all.
Two things to ensure success in 2021
There are only two things you need to do in 2021 to ensure success.
Brands: don’t give into racism.
Now is the time for businesses to put their money where their mouths are and stand up to the racism. Don’t be influenced by threats of boycotts and do what is right.
How marketers can play their part to create a more equal world
Marketers are at the forefront of any business which means they’re in a unique position to help drive change and reduce systemic racism.
SEO vs SEM: the difference
Understand the difference between SEO & SEM, and how they can work together.
Read this if you’re in B2B marketing
Why you need to stop thinking B2B marketers need to have some fun with their marketing
Email marketing – newsletters
Our top five tips for integrating newsletters as part of your marketing strategy.
How to adapt your marketing strategy in times of uncertainty
Three questions to ask yourself when adapting your marketing strategy during periods of uncertainty.
I have a business, now what?
So much effort goes into creating business plans, understanding the rules (there are lots, I’m learning), how to fund your company, do you need any investment and setting yourself up with a website/social channels. Start with the fundamentals!
Seasonality & strategy
As the weather (hopefully) starts to warm up and we find ourselves wanting to spend more time outside in the sunshine it’s worth thinking about how the seasons impact your business and subsequently should be impacting your marketing strategy.